ROAS Calculator
Enter campaign-level numbers for a quick revenue-to-spend comparison.
Below 1.0 : 1
Revenue is lower than media spend. Review targeting, offer economics and conversion quality.
1.0–2.0 : 1
You are near break-even on media spend. Include operating costs before judging profit.
Above 2.0 : 1
The campaign returns more revenue than media cost, but margins determine real profitability.
What Is ROAS?
ROAS stands for Return on Ad Spend. It tells you how much revenue your advertising generated for every rupee spent on media.
Formula: ROAS = Revenue Generated ÷ Ad Spend
If you spent ₹10,000 on a campaign and it drove ₹35,000 in attributed revenue, your ROAS is 3.5:1 — for every ₹1 spent, the campaign returned ₹3.50 in revenue.
ROAS connects marketing activity directly to a business outcome. It does not tell you if a campaign is profitable because that depends on your margins and operating costs.
How to Use This ROAS Calculator
- Select your advertising platform: Meta, Google Ads or Flipkart.
- Enter your total ad spend for the period you are measuring.
- Enter the revenue generated from that campaign.
- Get your ROAS ratio instantly, along with a practical interpretation.
There is no data stored and nothing to sign up for. Use it for a quick check or return weekly as part of your campaign review.
Understanding Your ROAS Result
A ROAS number needs business context. The ranges above are useful starting points, not universal rules.
Compare like with like
Use the same attribution window, currency and reporting period when comparing Meta, Flipkart and Google Ads. Platform numbers can differ because each channel credits conversions differently.
Why ROAS Alone Isn't the Full Picture
ROAS is a media efficiency metric, not a profitability metric. It does not account for product costs, discounts, returns, shipping, taxes, salaries or overhead. Two campaigns can post the same ROAS and have very different profit outcomes because their margins differ.
Pair ROAS with contribution margin, customer acquisition cost (CAC) and blended versus platform ROAS. Your Meta or Google dashboard can differ from the business-wide return when attribution overlaps with organic revenue.
Treat this calculator as a fast diagnostic and sanity check, not as the only number deciding whether to scale or pause.
Scale with context
A prospecting campaign may have a lower short-term ROAS while creating future demand. A retargeting campaign can look higher because it reaches people who already know your brand.
Frequently Asked Questions
What is a good ROAS?
There is no fixed number for every business. A good ROAS covers product cost, operating expenses and your margin target. Calculate break-even ROAS using your own margins before comparing industry averages.
Is ROAS the same as ROI?
No. ROAS measures revenue against ad spend only. ROI factors in total costs to measure actual profit. A campaign can have strong ROAS and weak ROI when margins are thin.
How is ROAS different across Meta, Google and Flipkart?
The formula is the same, but attribution windows and reporting differ. Compare each platform with its own historical results rather than treating platform-reported ratios as perfectly comparable.
Should I pause a campaign below 1:1?
Not automatically. Consider the funnel stage and account-level ROAS. Prospecting campaigns may have lower direct ROAS than retargeting while still creating future demand.
How often should I check ROAS?
Weekly is a reasonable cadence for active campaigns. Checking small budgets daily can encourage reactive decisions from statistically limited data.
Built by a Team That Runs These Campaigns Daily
This calculator comes from our campaign management work at Vakya Labs, where we support e-commerce and EdTech brands running Meta, Google and Flipkart ads. We built it as a quick way to sanity-check campaign numbers during a review.
For a deeper look at attribution, margin-adjusted ROAS or account structure, get in touch with our team.